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Naturally Perfect

Autumn / Winter 2020

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This trend explores our relationship with ‘perfection’. In society there exists a cultural dictate for perfection, one that celebrates natural and cosmetic beauty together as one. Namely the use of cosmetics to achieve a look that is seemingly devoid of intervention: it is one of many paradoxes that inhabit everyday life.

Similar to the constructs of modern beauty, Naturally Perfect employs hacks to create a space that is warm and feminine. It invites colours that blend and collide, incorporating reflections of light that lead the eye and create spatial distortions.

Mood film

The palette is a complementary edit of cosmetic shades, including the warm blush of Crème de la Rose® and the metallic shimmer of Rose Gold. The addition of Toffee Apple® and Aftershow®, a deep red and dark grey, work together to create balance.

The tones are beautifully contoured to bring out the best in structural features.