Crown Paints joins the war against plastic:
The first UK paint manufacturer to go recyclable
We are proud to be the first in the UK to go recyclable, find out how we made this achievable.
Crown Paints is proud to launch paint containers made from 100 per cent recycled plastic – making it the first paint manufacturer in the UK to do so. The announcement marks 10 years since Crown launched its earthbalance sustainability programme, which set out a commitment to be more sustainable, less wasteful and to help customers make responsible decisions about our world.
It is hard to believe that plastic has only existed for 60-70 years and yet today it is recognised as “a planetary crisis”, according to UN oceans chief Lisa Svensso. She continues: "In a few short decades since we discovered the convenience of plastics, we are ruining the ecosystem of the ocean."
Crown has invested in a new innovative manufacturing process to reduce the volume of reusable post-consumer waste plastic ending up in landfill unnecessarily; seeking to save many thousands of tonnes of plastic each year. The plastic 2.5 litre and 5 litre containers, which are available across Crown Paints’ retail range, have been manufactured by packaging solutions expert Emballator, using 100 per cent post-consumer waste (PCW) plastic.
This new process involves separating polypropylene plastics such as shampoo bottles, yoghurt pots, plastic water bottles and even elements from household appliances from unusable plastic waste - saving thousands of tonnes of PCW plastic from otherwise ending up in landfill.
Gerard Dibb, managing director at Emballator added: “Plastic paint can producers have been striving to break the 25 per cent recycled level for many years and to reach the 100 per cent level is a great achievement.”
Darryl Senior, purchasing director at Crown Paints, said: “We are very proud to bring this to market at a time when the public’s concerns over plastic waste levels have never been higher. It marks a significant improvement to the plastic paint containers manufactured from 25 per cent recycled plastic, which are currently available in the UK.”
Once sorted, the PCW plastic is turned into individual pellets which are then dyed and moulded to create Crown’s 2.5 litre and 5 litre paint containers, with the dark grey shade making them instantly recognisable to consumers.
Darryl Senior continues: “Once the new packaging rolls out to our full range, it has the potential to save many thousands of tonnes of plastic each year from otherwise going to waste and we’re pleased to be able to offer our customers a more sustainable choice at the same time.”
The paint containers will soon be available in retail outlets and stockists across the UK.